BENECOL
Increasing sales & inspiring customer to lead a healthy lifestyle
THE ASK
Educate Irish consumers about the health benefits of Benecol's yoghurt drinks range as a means of controlling cholesterol levels.
THE RESPONSE
We created a roadshow with a team of trained pharmacy technicians and dieticians which visited over 55 SuperValu & Tesco stores nationwide.
With a team of trained pharmacy technicians & dieticians. In addition to
in-store sampling of the product, the technicians conducted free cholesterol testing while the dieticians offered advice on how the product could play a role in controlling high levels of cholesterol when used as part of a healthy diet.
THE RESULT
EPOS data measured a sales increase of over 200%
This is a very high rate for a product range which showed a high base sales rate. Furthermore data showed the uplift had a sustained impact on sales.
